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Horticulture Economics research and extension provide households, businesses, organizations, communities, and government agencies with basic and advanced tools and information on relevant horticultural economic issues in coastal areas, across the entire state, the Gulf of Mexico region, and beyond.
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Dr. Posadas's horticulture publications and presentations are listed at http://coastal.msstate.edu/ben-publications and http://coastal.msstate.edu/horticulture-presentations.
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Watch and learn from YouTube videos on Horticulture Economics Outreach.
Long-term trends in the Mississippi Horticultural industry, 1920-2026:
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These presentations show the long-term trends in annual sales, number of operations, jobs, and annual wages of the Mississippi horticulture specialties industry:
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2026-06 MISSISSIPPI HORTICULTURAL SALES AND FARMS - https://youtu.be/LpGoQUb-Bg8.
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2026-29 ECONOMIC TRENDS IN MISSISSIPPI HORTICULTURAL SPECIALTIES INDUSTRY. https://youtu.be/GVXijBHjJLA.
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U.S. Passionfruit Economics and Markets:
- In collaboration with an MSU fruit scientist, economists at the University of Florida and the International Potato Center publish: Haley, N.M., TD. Blare, B.C. Posadas, F.H. Ballen, A.M. Hammami, and E.T. Stafne. 2025. USA Consumer Demand for Passionfruit: Results from a Choice Experiment. International Journal of Fruit Science, 25 (1): 1-14. doi/full/10.1080/15538362.2025.2579967. The results provide robust empirical evidence that the U.S. passion fruit market holds significant potential for expansion through targeted marketing, certification strategies, and regional branding—mirroring patterns observed in other Global North markets.
Global Economics and Marketing of Passionfruit:
- In collaboration with an MSU fruit scientist and economists at the University of Florida, write a book chapter on Economics and Marketing of Passionfruit. Topics covered include Global production and trade trends – major producing countries, production budgets, export and import markets, World price trends, and Consumption trends and preferences
Consumer Preferences for Poinsettia Cultivars:
- In collaboration with MSU-SMBES horticulture scientists and extension specialists, evaluate consumer preferences for poinsettia varieties. 2022 – 99 participants, 52 cultivars, 2023 – 131 participants, 12 cultivars, 2024 – 185 participants, 54 cultivars, and 2025 – 280 participants, 47 cultivars.