Summary: This program will teach owners/operators of food businesses to register and update their business profiles in Mississippi MarketMaker.
Target Audience(s): The intended audience includes owners/operators of food businesses operating in Mississippi and other member states.
Objectives: Participants will:
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Learn knowledge and skills about the components of a business proposition and the importance of the Four P’s of Marketing.
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Gain knowledge and expertise on how to create and update business profiles in MarketMaker.
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Gain knowledge and expertise about how to integrate social media networks in promoting their businesses.
Total Number of Modules or Sessions: One session consisting of a 30-minute presentation and 30-minute exercises.
Total Number of Hours for Program Delivery: At least one hour for a successful completion of the program.
Program Delivery:
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Group discussion
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Newsletter
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Numbered Extension publication
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One-on-one intervention
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Social Media
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Workshop
Primary Contact: Dr. Benedict Posadas, ben.posadas@msstate.edu
Topic 1
Title: The Four P’s of Marketing
Learner objective: Participants will learn knowledge and skills about the Four P’s of Marketing.
Resource(s):
- Marketing a Food Product: Marketing Considerations for a Small-Scale Food Processor
- Developing a Marketing Plan
- Direct Marketing Tools for Mississippi Vegetable Growers
Topic 2
Title: Creating and Updating Business Profiles in MarketMaker
Learner objective: Participants will gain knowledge and expertise on how to create and update business profiles in MarketMaker.
Resource(s):
Exercises:
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Create or update the business profile of your food business in MarketMaker.
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Search for business profiles of food businesses selling similar products.
Topic 3
Title: Use of Online Tools and Social Media Networks in Business Promotion
Learner objective: Participants will gain knowledge and expertise about how to integrate social media networks in promoting their businesses.
Resources:
Exercises:
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Create and update social media networks for your food business and integrate with your business profile.